white on white

White On White began its journey as a small business and is the creator of making life beautiful by sprinkling smiles through fresh flower bouquets.

Meet Weng Seng, the founder of White On White, who is driven by a dream – to craft the most irresistable floral brand! His goal is to inspire people to plant smiles on their special days and everyday moments through the beauty of flowers!

We help you in making life beautiful by sprinkling smiles through the beauty of flowers

Our brand story

Welcome to White On White, the floral gifting brand that is dedicated to making life beautiful. Our mission is to provide high-quality flower bouquets that dazzle the senses of the recipient. We believe that the beauty of flowers can add a touch of magic to any occasion, whether it be a birthday, anniversary, or even just a simple act of kindness towards a loved one.

Our vision is to deliver happiness to people through the beauty of flowers. We want to create moments of pure joy as customers unwrap their bouquets, astounded by their stunning beauty and fragrance. We believe that flowers have the power to lift moods, inspire creativity, and spark moments of reflection. That’s why we take great care to ensure that every bouquet that leaves our workshop is crafted with love.

So, what is White On White all about? Simply put, we want to create floral bouquets that are beautiful in their purest form. Our signature white bouquet is a testament to this philosophy. We believe that a bouquet doesn’t need any fancy accessories to look stunning. Rather, it’s the simplicity and elegance of a single colour that can make all the difference. We want a white bouquet to look outstanding even against a white wall, a tall order indeed, but one that we take seriously.

Our team of skilled florists work with passion and dedication to create bouquets that are tailored to individual customer needs. Whether it be a bridal bouquet to compliment a beautiful white gown, or a simple bouquet for a loved one’s birthday, we take great pride in creating floral arrangements that are truly unique and stunning.

At White On White, we are committed to making a difference in the world. As a socially responsible brand, we source our flowers sustainably and ethically. We believe that it’s our responsibility to protect the environment and support local communities. In everything we do, from sourcing our materials to crafting our bouquets, we strive to make a difference while creating moments of love and joy for our customers.

In conclusion, White On White is more than just a floral gifting brand. We are a brand that is dedicated to making life beautiful through the beauty of flowers. We are a brand that is committed to excellence, sustainability, and social responsibility. Experience the magic of White On White today and give the gift of happiness.

Our Core Values

Customer First

Putting customers first is top priority. We're committed to providing excellent products and service while valuing their feedback and satisfaction.

Improve Everyday

We believe in constantly learning, growing, and evolving to become better at what we do and achieve greater success.


We believe in being open and transparent in our actions and communications.


When we commit to something, we're fully dedicated. Our colleagues can rely on one another, and clients can have complete trust in our promises


We genuinely embrace the diverse skills and talents within our team. These differences among us are like a superpower, helping us address conflicts constructively.


We thrive on creative thinking and nurturing innovation. When work is enjoyable and fun, creative ideas flow freely, resulting in fresh and innovative solutions.

2018 - A humble beginning .....

White On White commenced with a physical outlet, a website and a dream. As a co-founder, I have an immense passion for flowers and entrepreneurship. Yet, navigating the digital world was an unknown territory for me. Armed with determination and flying solo, it took six months to find our first team member. Several months later, we welcomed another. Each new addition to our team progresses gradually, akin to planting seeds that can grow into potential. Our website was up and running, but the path ahead remained uncertain.

about White On White (Ipoh & PJ)

2019 & 2020 - Branching Out

In 2019, White On White saw a shift with the opportunity to expand into Penang. While it brought excitement, it came with tough challenges in a competitive market. Thankfully, our Ipoh outlet helped offset most of the losses in Penang. Soon after, we shifted our focus to digital marketing, experiencing gradual growth as an online florist provider and later paving the way to our third physical outlet in PJ.

Then, in 2020, when Covid hit, we had to pivot our strategy and taking a new route towards building stronger relationships with our digital customers, adapting to the changing times!

about white on white florist team

2021-2022 Confronting Challenges

As we reflect on the rollercoaster ride that was 2021, we can’t help but feel grateful for the drive and determination that carried us through. We made a few tough calls during the year, like saying goodbye to event flowers, but we also embraced new opportunities in online floral services, taking it one step at a time. During this period, we were active on social media, connecting with our wonderful community to spread our love for flowers.

Then came 2022, and we diversified into the corporate world, responding to a unique demand from our cherished customers. Slowly, things began to change for the better. And by the end of 2022, we celebrated a significant milestone – our first taste of stable revenue and a positive CAGR. It’s been quite the journey, and we couldn’t have done it without you!

About White On White Interior Outlet Decor

2023 - Blooming after the storm

During the first half of 2023, we introduced fresh flower collections inspired by your requests. Furthermore, we established a new presence in Ipoh and formed exciting partnerships with other businesses. As we head into the second of the year, our primary focus is connecting with you in the digital world! The big news is that we are launching an entirely new website!

All of this progress is thanks to you, the incredible customers! Your support is invaluable to us, and we will continue to plant more smiles and share more joy with each one of you each day. #makelifebeautiful

Weng Seng & White On White 

Meet The Founder And The Team

About White On White - Meet The Founder & Team

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