About
white on white
White On White began its journey as a small business and is the creator of making life beautiful by sprinkling smiles through fresh flower bouquets.
Meet Weng Seng, the founder of White On White, who is driven by a dream – to craft the most irresistable floral brand! His goal is to inspire people to plant smiles on their special days and everyday moments through the beauty of flowers!
We help you in making life beautiful by sprinkling smiles through the beauty of flowers
2018 - A humble beginning .....
White On White commenced with a physical outlet, a website and a dream. As a co-founder, I have an immense passion for flowers and entrepreneurship. Yet, navigating the digital world was an unknown territory for me. Armed with determination and flying solo, it took six months to find our first team member. Several months later, we welcomed another. Each new addition to our team progresses gradually, akin to planting seeds that can grow into potential. Our website was up and running, but the path ahead remained uncertain.
2019 & 2020 - Branching Out
In 2019, White On White saw a shift with the opportunity to expand into Penang. While it brought excitement, it came with tough challenges in a competitive market. Thankfully, our Ipoh outlet helped offset most of the losses in Penang. Soon after, we shifted our focus to digital marketing, experiencing gradual growth as an online florist provider and later paving the way to our third physical outlet in PJ.
Then, in 2020, when Covid hit, we had to pivot our strategy and taking a new route towards building stronger relationships with our digital customers, adapting to the changing times!
2021-2022 Confronting Challenges
As we reflect on the rollercoaster ride that was 2021, we can’t help but feel grateful for the drive and determination that carried us through. We made a few tough calls during the year, like saying goodbye to event flowers, but we also embraced new opportunities in online floral services, taking it one step at a time. During this period, we were active on social media, connecting with our wonderful community to spread our love for flowers.
Then came 2022, and we diversified into the corporate world, responding to a unique demand from our cherished customers. Slowly, things began to change for the better. And by the end of 2022, we celebrated a significant milestone – our first taste of stable revenue and a positive CAGR. It’s been quite the journey, and we couldn’t have done it without you!
2023 - Blooming after the storm
During the first half of 2023, we introduced fresh flower collections inspired by your requests. Furthermore, we established a new presence in Ipoh and formed exciting partnerships with other businesses. As we head into the second of the year, our primary focus is connecting with you in the digital world! The big news is that we are launching an entirely new website!
All of this progress is thanks to you, the incredible customers! Your support is invaluable to us, and we will continue to plant more smiles and share more joy with each one of you each day. #makelifebeautiful
Weng Seng & White On White
Meet The Founder And The Team
Meet The Founder And The Team
5.0 Google Reviews
Genuine Rating
Top Premium
Flowers Selection
Same Day Delivery (T&C) &
Next Day Delivery
