About
white on white
White On White began its journey as a small business and is the creator of making life beautiful by sprinkling smiles through fresh flower bouquets.
Meet Weng Seng, the founder of White On White, who is driven by a dream – to craft the most irresistable floral brand! His goal is to inspire people to plant smiles on their special days and everyday moments through the beauty of flowers!
We help you in making life beautiful by sprinkling smiles through the beauty of flowers
Our brand story
Welcome to White On White, the floral gifting brand that is dedicated to making life beautiful. Our mission is to provide high-quality flower bouquets that dazzle the senses of the recipient. We believe that the beauty of flowers can add a touch of magic to any occasion, whether it be a birthday, anniversary, or even just a simple act of kindness towards a loved one.
Our vision is to deliver happiness to people through the beauty of flowers. We want to create moments of pure joy as customers unwrap their bouquets, astounded by their stunning beauty and fragrance. We believe that flowers have the power to lift moods, inspire creativity, and spark moments of reflection. That’s why we take great care to ensure that every bouquet that leaves our workshop is crafted with love.
So, what is White On White all about? Simply put, we want to create floral bouquets that are beautiful in their purest form. Our signature white bouquet is a testament to this philosophy. We believe that a bouquet doesn’t need any fancy accessories to look stunning. Rather, it’s the simplicity and elegance of a single colour that can make all the difference. We want a white bouquet to look outstanding even against a white wall, a tall order indeed, but one that we take seriously.
Our team of skilled florists work with passion and dedication to create bouquets that are tailored to individual customer needs. Whether it be a bridal bouquet to compliment a beautiful white gown, or a simple bouquet for a loved one’s birthday, we take great pride in creating floral arrangements that are truly unique and stunning.
At White On White, we are committed to making a difference in the world. As a socially responsible brand, we source our flowers sustainably and ethically. We believe that it’s our responsibility to protect the environment and support local communities. In everything we do, from sourcing our materials to crafting our bouquets, we strive to make a difference while creating moments of love and joy for our customers.
In conclusion, White On White is more than just a floral gifting brand. We are a brand that is dedicated to making life beautiful through the beauty of flowers. We are a brand that is committed to excellence, sustainability, and social responsibility. Experience the magic of White On White today and give the gift of happiness.
OUR MISSION
While striving for the material and spiritual well-being of all our employees, we deliver flowers, love, and heartfelt emotions — to make life more beautiful.
追求全体员工在物质与精神两方面幸福的同时;
传送鲜花, 爱, 和情感, 让生活更美好。
OUR VISION
To become a beloved floral brand that nurtures the happiness of its people, touches the hearts of its customers, and earns the trust and admiration of society.
成为员工幸福, 客户感动, 社会尊敬的花艺领导品牌。
Our Core Values
At White On White, our values are the foundation of everything we do, from every bouquet we design to every heart we touch.
Customer First
We exist to serve, placing people at the heart of every decision.
Gratitude
We listen with compassion, understand with care, and act with heart.
Integrity
We do what’s right, even when no one is watching. Because of that, we believe in being honest, transparent, and true.
Responsibility
We own our actions and outcomes, always committed to delivering our best.
Teamwork
We grow together, support one another, and succeed as one.
Passion
We pour our hearts into everything we do by creating beauty with energy, love, and purpose.
Every step forward is a chance to brighten lives and inspire joy
OUR BLOSSOMING FUTURE
For Our People
We exist to serve, placing people at the heart of every decision.
For Our Customers
We imagine a day when every customer places their full trust in our floral brand, finding genuine joy and comfort in every bouquet they receive.
For Our Company
We imagine a day when White On White becomes a defining name in our industry. A company that continues to grow even without its founders, steady as a gentle stream, built to last for generations.
For Our Society
We imagine a day when people hear our name and speak well of us without being asked. A day when our values ripple outward, inspiring kindness and celebrating the beauty of life. And one day, we hope to build a foundation that gives back, supporting those in need and helping more people experience true happiness.
2018 - A humble beginning .....
White On White commenced with a physical outlet, a website and a dream. As a co-founder, I have an immense passion for flowers and entrepreneurship. Yet, navigating the digital world was an unknown territory for me. Armed with determination and flying solo, it took six months to find our first team member. Several months later, we welcomed another. Each new addition to our team progresses gradually, akin to planting seeds that can grow into potential. Our website was up and running, but the path ahead remained uncertain.
2019 & 2020 - Branching Out
In 2019, White On White saw a shift with the opportunity to expand into Penang. While it brought excitement, it came with tough challenges in a competitive market. Thankfully, our Ipoh outlet helped offset most of the losses in Penang. Soon after, we shifted our focus to digital marketing, experiencing gradual growth as an online florist provider and later paving the way to our third physical outlet in PJ.
Then, in 2020, when Covid hit, we had to pivot our strategy and taking a new route towards building stronger relationships with our digital customers, adapting to the changing times!
2021-2022 Confronting Challenges
As we reflect on the rollercoaster ride that was 2021, we can’t help but feel grateful for the drive and determination that carried us through. We made a few tough calls during the year, like saying goodbye to event flowers, but we also embraced new opportunities in online floral services, taking it one step at a time. During this period, we were active on social media, connecting with our wonderful community to spread our love for flowers.
Then came 2022, and we diversified into the corporate world, responding to a unique demand from our cherished customers. Slowly, things began to change for the better. And by the end of 2022, we celebrated a significant milestone – our first taste of stable revenue and a positive CAGR. It’s been quite the journey, and we couldn’t have done it without you!
2023 - Blooming after the storm
During the first half of 2023, we introduced fresh flower collections inspired by your requests. Furthermore, we established a new presence in Ipoh and formed exciting partnerships with other businesses. As we head into the second of the year, our primary focus is connecting with you in the digital world! The big news is that we are launching an entirely new website!
2024 - Growing Across Malaysia
As we entered 2024, our mission became clearer than ever which is to bring the beauty of White On White’s floral craftsmanship to as many Malaysians as possible. Because of that, we expanded our delivery coverage into even more regions, including Kedah, Kelantan, Melaka, Pahang, Negeri Sembilan, Sabah, and Sarawak. This milestone meant a great deal to us, as it brought us one step closer to ensuring that everyone in Malaysia can experience the joy and artistry of our fresh flower arrangements.
At the same time, 2024 became a year filled with exciting collaborations. We partnered with brands across different industries which are bird’s nest drink manufacturer to cake shops and even stores offering trending plush toys like Kuromi, Cinnamoroll, and My Melody. Through these partnerships, we moved closer to becoming a one-stop gifting destination, where customers can conveniently pair fresh flowers with meaningful add-ons to create a more memorable, heartfelt moment for every occasion.
2025 - A New Chapter of Innovation
Then came 2025, a year that marked one of the biggest expansions in our journey. We introduced three new brands under the White On White umbrella each created with a unique purpose and vision:
beyondROSE quickly became a standout brand, offering a fresh and personalised way to enjoy roses. Customers can choose from 10 stunning rose colours, pair them with 10 wrapping options, and decide whether to add eucalyptus at no extra charge. With prices set at RM99 for the standard size and RM159 for the larger option, beyondROSE celebrates creativity, freedom of choice, and the simple joy of designing a bouquet that truly reflects the giver.
Meanwhile, Golden Floral Academy was launched to inspire and nurture new florists through structured workshops and professional floral courses. And with Summerwhite Wedding, we expanded into a dedicated wedding floral brand, focusing entirely on helping couples bring their dream celebration to life.
2025 became the year we embraced innovation, pushed boundaries, and strengthened the foundation of who we are, a brand committed to creativity, growth, and meaningful floral experiences.
All of this progress is thanks to you, the incredible customers! Your support is invaluable to us, and we will continue to plant more smiles and share more joy with each one of you each day. #makelifebeautiful
Weng Seng & White On White
Meet The Founder And The Team
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